Here’s my Holiday secret gift for you: many, many people wait until the very last days of the year to donate online! So if you think you finished your fundraising for the year then think again: you can still catch some dollars for your organization if you send out another round of emails right after Christmas.

I’ve just read a very good blog post on some basic rules of sending a good email so read it for yourself and use these rules to create your best email yet.

Merry Christmas and Happy New Year All!
Norbert